Buffer
Social & Marketing
Social media scheduling and publishing across channels, with an AI Assistant to refine and repurpose posts.
From $5 / channel / monthFree planGeneral purpose
AI Tools for Social & Marketing
What AI Tools Help Agents with Social Media?
Canva and Predis.ai are general tools for designing and scheduling posts. Real estate platforms such as Lofty, Rechat and Wise Agent build social content from listings. Choose a listing-connected tool if you mostly post properties, and a general one if you post a wider mix.
Marketing tools turn a listing or an idea into posts, flyers and email. The main question is whether a tool knows your listings. A connected platform saves retyping, while a general design tool gives more creative freedom and usually costs less.
Compare 10 Tools
| Tool | Lowest Published Price | Pricing Model | Free Option | Built For |
|---|---|---|---|---|
| Buffer | From $5 / channel / month | Subscription | Free plan | General |
| Canva | Price not verified | Subscription | Free plan | General |
| Jasper | From $69 / seat / month | Subscription | Free trial | General |
| ListingAI | From $19 / month | Subscription | Free plan | Real estate |
| Lofty | Quote or not published | Quote | No free option | Real estate |
| Luxury Presence | Quote or not published | Quote | None stated | Real estate |
| Predis.ai | From $19 / month, billed yearly | Subscription | Free trial | General |
| Rechat | Quote or not published | Quote | None stated | Real estate |
| Wise Agent | From $49 / month | Subscription | Free trial | Real estate |
| Write.Homes | Price not verified | Subscription | Free trial | Real estate |
Listed alphabetically, not ranked. Compare these side by side.
Canva
Social & Marketing
Design tool with AI features for making flyers, social posts and presentations.
Price not verifiedFree planGeneral purpose
Jasper
Listing Descriptions
AI built for marketing teams, with brand voices and knowledge assets. Better suited to a brokerage marketing department than a solo agent.
From $69 / seat / monthFree trialGeneral purpose
ListingAI
Listing Descriptions
Marketing tools for agents that produce listing descriptions, listing websites, social content and CMA reports.
From $19 / monthFree planBuilt for real estate
Lofty
AI CRM
All-in-one platform combining lead generation, CRM, IDX websites and a set of AI agents.
Quote or not publishedNo free optionBuilt for real estate
Luxury Presence
Agent Websites
Websites and done-for-you marketing for established agents, with an AI CRM and lead nurture under the name Presence AI.
Quote or not publishedNone statedBuilt for real estate
Predis.ai
Social & Marketing
Creates ads, short videos, carousels and social posts, with scheduling.
From $19 / month, billed yearlyFree trialGeneral purpose
Rechat
AI CRM
Real estate operating system combining CRM, marketing and transactions, with an AI assistant called Lucy.
Quote or not publishedNone statedBuilt for real estate
Wise Agent
AI CRM
Real estate CRM at a published price, with AI follow-up, drip campaigns and transaction management.
From $49 / monthFree trialBuilt for real estate
Write.Homes
Listing Descriptions
Generates listing descriptions, social posts, email campaigns and flyers from an MLS link, an address or property notes.
Price not verifiedFree trialBuilt for real estate
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What to Look For
- Pulls listing details automatically
- Schedules to the networks you use
- Keeps your brokerage branding rules
- Shows which posts got engagement
Risks to Check
- Advertising rules still apply: brokerage name and license details vary by state
- Targeting ads by protected class can break fair housing rules
- Generated images must not misrepresent a property
Questions to Ask a Vendor
- Does it include brokerage disclosures automatically?
- Which social accounts can it publish to?
- Can a broker approve posts first?
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