Follow Up Boss vs Lofty
What Is the Difference Between Follow Up Boss and Lofty?
Follow Up Boss is a CRM you connect lead sources to, at a published per-user price. Lofty bundles lead generation, IDX websites and AI agents, and asks you to request pricing. Only Follow Up Boss shows a price we could verify (from $69 / user / month). Follow Up Boss: free trial. Lofty: no free option.
| Compare | Follow Up Boss | Lofty |
|---|---|---|
| Lowest Price | From $69 / user / month | Quote or not published |
| Price Detail | Grow at monthly billing; $58 billed annually. Calling is a $39 add-on on Grow. | Every plan says "Request Pricing". |
| Model | Subscription | Quote |
| Free Option | Free trial. 14-day free trial. | No free option. The company says it does not currently offer a free trial; a demo is offered. |
| Built For | Real estate | Real estate |
| Good Fit For | Solo agents, Teams, Brokerages | Solo agents, Teams, Brokerages |
Follow Up Boss
Real estate CRM for agents and teams, with AI summaries, suggested tasks and lead prioritization on higher plans.
Stated Features
- AI features on Grow at no extra charge (some need paid calling)
- Smart summaries and predictive lead prioritization on Pro and Platform
- Two-way email and text
- Automated follow-up
Integrations
250+ integrations (vendor count), Zapier, Mailchimp, Gmail, Facebook Lead Ads
Full DetailsLofty
All-in-one platform combining lead generation, CRM, IDX websites and a set of AI agents.
Stated Features
- Sales Agent: qualifies leads and books appointments
- Homeowner Agent: spots contacts with intent to sell
- Social Agent: plans posts and writes captions
- Custom agents for repetitive CRM tasks
Integrations
Integration Center (tools not named on the page)
Full DetailsHow to Decide
We do not pick a winner, because we have not tested these products hands-on. Try both on the same real task and compare the time and fixes needed. Ask each vendor for the full first-year cost. More options: AI CRM.
Sources, read November 6, 2026: www.followupboss.com/pricing · lofty.com/ · lofty.com/price-packages